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AVIV FRUITS
BRAND LANGUAGE, VISUAL ELEMENTS (SOCIAL + PRINT).
This project started with designing a colorful calendar. It soon evolved into a complete refresh of Aviv Fruits’ brand language, spanning their visual identity across various platforms and materials.
2021 - until today
- At the start of my journey as a graphic designer, I was tasked with creating a colorful calendar for Aviv Fruits, showcasing the variety of fruits they importers/exporters to Israel. My goal was to represent the fruits in a way that felt fresh, juicy, and vibrant, while still being subtle and easy on the eyes. After presenting several concepts, the client quickly fell in love with one. Once the calendar was launched, they were so pleased with the design that they requested to extend the style across their other branding materials. What began as a single project organically developed into a full visual refresh, evolving into a new brand language that now represents Aviv Fruits everywhere.
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